Companies like United Airlines and RyanAir spend millions of pounds every year on marketing and advertising. As we’ve seen recently though, all it takes is one mistake or one ill-advised interaction and all that money is wasted. When less high-profile companies suffer from poor PR they may not have the same public nature as these huge brands, but the ill effects can still be long reaching and devastating.
One of the most frustrating elements of a PR crisis is that often the company suffering the backlash hasn’t done anything wrong. Sometimes when a company and a customer, or two companies, have a disagreement the entity that suffers in public opinion isn’t necessarily the one who is in the wrong. Instead, it is often the one with the less agile PR company, or the one with the more complicated side of the story. Collections disputes are an excellent opportunity for the company in the right to find itself cast in public opinion as a mean and unreasonable aggressor.
You would think that if a company owes you hundreds of thousands of ££££, it would be difficult for that company to come to be seen as a victim. However, if you’re using overly aggressive, or poorly considered debt collections tactics, that is exactly what can happen. Some recent high profile PR problems can help shed light on the way debt collection disputes can turn into PR nightmares. Here at Cobra Financial Solutions we offer professional, persuasive and persistent debt collection tactics. No dirty, cowboy tactics like some debt collection agencies out there!
Make it easy for people
Many PR problems are caused by unnecessarily complicated procedures. After the recent Oscars mixup, many people pointed to the difficult-to-read font on the “Best Picture” envelope as one reason no one realized Warren Beatty had the wrong envelope.
With the wrong film being mistakenly named best picture at the Oscars La La Land instead of Moonlight and lots of people are asking how this could have happened. The same is true when it comes to payment. As frustrated as you may be about not being paid money that you’re owed, imagine how frustrating it must be for a company trying to pay a bill in a timely fashion and not being able to reach anyone in Accounts Receivable or being told that they can only pay by cash or cheque?
Services like PayPal and direct payment from banks should make it easy for you to accept payment in whatever format your clients wish to pay you. Easing clients’ frustrations will make it more likely that you’ll be paid on time, and also help establish you as reasonable should a dispute arise.
Be clear and consistent
At the root of many PR crises is bad communication. Think about the recent United Airlines dust-up. Most people understand that you may occasionally get denied a flight due to full numbers. But, no one expects to be bumped from a flight once they are already seated! But this is exactly what happened. In such instances, if the airline had simply followed the protocol that they’ve helped to establish, and not allowed boarding until the issue had been resolved, the disaster would not have happened.
So, in terms of collecting your money from customers, if you are sending mixed messages by not sending invoices in a timely manner, or not following up on past-due invoices and then demanding payment without notice, you may be causing unnecessary confusion and contributing to a future problem. Of course, if you don’t have the time, or are too caught up in running the day to day functions of the business, get in touch with Cobra Financial Solutions who will be happy to help you. Trust the services of a well established and highly successful debt collection agency, and leave the hassle of recovering what is rightfully yours with us!
Its what we do.
I don’t think we need to spell out the recent analogy for you here. Its common sense but there are still reasons you don’t want to become to aggressive when collecting from other companies. Knowing where to draw the line when it comes to trying to collect is one reason we recommend you consider hiring a professional collections agency such as Cobra Financial Solutions. Professional collections agencies such as us means we can focus on collecting your B2B debts without becoming aggressive. When some level of aggression is necessary, our skilled debt collection agents where to draw the line both legally and in terms of your reputation.
Dont let collections ruin your PR
At Cobra Financial Solutions we take our responsibility to protect the reputation of our clients seriously and always hold ourselves to high ethical standards and practices. We don’t want you to spend money creating your brand and image only to have sloppy or aggressive collection practices ruin the work. We look forward to helping you with your debt collection needs. Get in touch today to find out how we can help you.